Nova Store HIGHlight - Deerfoot City

Nova Store HIGHlight - Deerfoot City

Get to know your neighbourhood Nova with our Store HIGHlight series. With over 30 locations across Alberta, and our Queen Street West location in Toronto, no two Nova's are exactly the same. Our stores are not just made up of the teams that operate them, but of the communities in which they operate and the customers that choose to shop with us. Next up, we're featuring our Deerfoot City store in Calgary!

What is interesting about the neighborhood your store is in?

NC Deerfoot City: We are located by an older section of the city, just on the other side of Deerfoot. There is a lot of revitalization happening, which is bringing in lots of new customers from all walks of life.

What type of products are most popular?

NC Deerfoot City: We have a large mix of what is most popular. We have customers who have really embraced the 28g dried flower, but we are seeing a strong surge in edibles (chocolates, gummies and drinks) and a steady demand for CBD-based products.

What makes the team at your store unique?

NC Deerfoot City: The team has an extensive range of knowledge and are very friendly and approachable. We are here to educate the public and ensure their experience is as great as possible. We take the time to get to know our customer base so we can recommend new products for them to try.

Most memorable team moment?

NC Deerfoot City: The PAX Era sale and everyone pulling together to both introduce customers to a superior experience and to also shine in the adoption rate of a newer technology.

What strain best represents your store?

NC Deerfoot City: Ultrasour best represents the store as it is the top flower that customers look for, be it from Namaste or from Edison. Its distinct and wonderfully hard-hitting flavours and effects reflects what our store does. Both the strain and store attract wonderful customers. The strain impresses customers with its flavour profile and effects. The store impresses with our staff's knowledge and our wide selection of product. 

What music playlist(s) do you normally have playing in your store?

NC Deerfoot City: Usually we have The Arena playing as it offers a huge range of music, which keeps the customers happy.

What is the best neighborhood pizza place?

NC Deerfoot City: Seniore’s Pizza!

Shoutout your neighbors!

NC Deerfoot City: Chronic Tacos, Smash Burger and Mio Pasta!

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